Argentina On View: Virtual Entrance Door to the country

Buenos Aires, April 2000. The main objective of ArgentinaOnView.com is to become the virtual entrance door to the country. "Our aim is to contribute to the country positioning among the most visited places by international tourism in the whole American Continent; and at the same time, to become the starting point for the cyber-tourists who need information about Argentina", says Rubén A. Baez (1), CEO of Argentina On View.

According to a study carried out by the World Tourism Organization, about the tendencies of global tourism, Argentina occupies a highlighted place in South America, overcoming even to Brazil. "But it is still far from Mexico and USA", says Baez. Argentina On View will strengthen that flow, even replacing with its own information the lack of data, that certain places inside the country have, mainly due to the absence of tourist infrastructure according to the cybernetic times, and that in many cases could be regarded as ideal destinations for adventure tourism."

The Portal is constituted by a Home Page, where you can see the provinces' names and a map with its geographical areas. There will be a place for the novelties about the companies that are connected with the tourism area, such as: airlines, terrestrial means of transport, travel agencies, hotels, restaurants, thematic parks, and ecological organizations too. Of course there will be banners for those companies that want an outstanding presence in Argentina On View Portal.

The portal, in connection with information for the cyber-tourist, will be integrated by 2 parts. One of them will fulfill the function of searching engine of web sites and regional and provincial portals of Argentina. That is to say, Argentina On View, up to a certain extent, will be a portal of portals. The other one, will be constituted by very complete information about the provinces and the Argentinean regions. This last historical, geographical, cultural and tourist information will be accompanied by a photo gallery.

At first, Argentina On View will start up with General data about the country, Buenos Aires City and the Patagonian Provinces. Later on, they will incorporate one province a week.

Baez says, "It doesn't mind to be merely a site through which you can make reservations or buy tickets or trips only. The concept of portal is wider. A tourist portal not only has to include strictly tourist information, but also general information about the places shown in it. The virtual tourist must have the possibility to discover something else in the web, when he is planning, perhaps, his vacations. Or maybe, there is somebody interested in investigating the country and carrying out a cyber-search in Argentina On View to delight himself with the visualization of tourist places, knowing at the same time about the universities, museums, shows, bibliography, typical foods, government, statistical, business, stock exchange shares, etc."

In connection with trade and business, the goal of Argentina On View (http://www.argentinaonview.com) ) it is to put in contact to those people dedicated to tourism business with their direct consumers, a very well informed quantity of people who want to know what happens round them.

"Our constant politics will be the one of going to the encounter of the potential demand of tourism, contributing to the invigoration of the chain of virtual value of the business activity. That is to say, Argentina On View will be a partner of the tourist offer that will make it easier the access to excellent information about the country, to the potential demand of tourism, that may be of local or international character."

"This means that Argentina On View will be a virtual partner of tourism offer in Argentina". In the same way, those companies that enter and advertise their services in the website, have an important competitive advantage regarding their competition, facilitating the amplification of their spectrum of potential clients and strengthening the image and institutional presence in the web within the local and international areas."

(1) Rubén Alberto Báez is Graduate in Companies' Administration, and Public Accountant, he made postgrades in Finances and Capitals' Market and an Executive MBA from IAE. During the 90's he worked for the financial sector up to 1999, when he became independent to settle his own company.